Unlocking Organic Growth in Your Allergy Practice with Brevium

The Opportunity and the Concern

Many practices assume the best way to achieve practice growth is through acquiring new patients. While new patient acquisition is an essential component to building your clientele, many practices overlook the organic growth that comes from their existing patient base. Reactivation and retention of your established patients is one of the best ways to ensure organic practice growth and profitability. 

Despite the recognized opportunities that reactivating lost to follow-up immunotherapy patients brings to practices, many providers share this common concern: How is it possible to see a good return on investment when patients in the shot clinic yield as little as $10 per visit? Brevium’s state-of-the-art technology offers a solution that re-engages your patients for the long-term while boosting the practice’s bottom line.

The Reality

After you reactivate your immunotherapy patients, their treatment plans will include weekly shots, antigen mixing and yearly office visits. Over the course of a year, your office will bring in thousands of dollars per reactivated patient. Considering these are long-term patients with an average treatment cycle of three to five years, immunotherapy patients are extremely valuable and consistent sources of income for your practice. 

Brevium recently analyzed data from a leading allergy practice to uncover the true value of an immunotherapy patient. Observing 771 patients who started immunotherapy treatment in the first half of 2019, Brevium’s results were conclusive: The clinic collected an average of $3,549 from each patient over the following 30 months. Since most practices have thousands of lost to follow-up patients dormant in their databases, you have the potential to unlock and access new revenue streams from these patients.

The numbers don’t lie:

• Multiple visits to the shot clinic: 50 visits at $10-$20 each might add up to $1,000. Plus, shot clinics typically have the capacity to see lots of patients.

• Compensation for mixing vials: Each time vials are mixed, the office might see compensation of $300-$500.

• Established patient office visits: Typically generate $100-$200 per visit. 

Beyond Revenue: The Importance of Patient Care

Patient reactivation isn’t just about the revenue—it’s about giving your patients the high-quality care they both expect and deserve from their providers. Many patients enter treatment with the hopes of receiving improved health outcomes. When you let your immunotherapy patients slip through the cracks and remain there, you not only risk the chance of your patients experiencing adverse health reactions, but also risk losing their trust and loyalty. 

Real-Life Vignettes

Patient #1: Reactivated rhinitis patient leads to new SCIT start

In August 2021, a young man and his mother visited with an allergist where he was diagnosed with allergist rhinitis (J301) and advised on antihistamines. Unfortunately, he left the clinic without a future appointment, and no recall was entered by the staff. Soon after this patient’s visit and subsequent inactivity, the practice decided to implement Brevium to begin reactivating allergy patients like this young patient. Using Brevium’s technology to identify this patient and perform strategic, automated outreach, the young man returned for treatment in August 2023—nearly two years after his initial visit. From here, the doctor was able to initiate the patient’s much needed treatment plan. In only two months following reactivation, this patient brought $895 in revenue to the practice. With the patient now on a consistent allergy treatment schedule, the practice expects this revenue trend to continue. Below is the breakdown of the revenue the patient generated after two months of treatment:

• Established Patient Consultation (August 2023): $124
• Mixing Vials (August 2023): $447
• 11 Shot Clinic Visits: $324
• Total Revenue: $895

Patient #2: Lapsed SCIT patient renews therapy

Despite a strong start to her immunotherapy treatment schedule, this patient experienced a lapse in her expected visits. Brevium software found this patient by mining the expected treatment schedule in the practice’s vial tracking software for immunotherapy patients. Because of Brevium’s specialized outreach approach utilizing automated messaging, the patient returned to the shot clinic within two weeks of her missed injection—and has since stayed on track with her treatment. Below is the revenue from her resulting encounters:

• Initial Shot Clinic Visits (January 2022): $302.40
• Office Visit: $102
• Mixing Vials (Twice): $728
• Subsequent Shot Clinic Visits: $359.10
• Total Revenue: $1,491.50

The Brevium Advantage

One of the biggest roadblocks to effective patient reactivation is when allergy practices lack the right tools and software to be successful. Most allergy practices already have an extensive communication network, using phone, text, email, direct mail, and social media to communicate with their patients; however, the majority of allergy practices don’t have the right software to help optimize their reactivation efforts, which is done by automating the outreach process and using analytics to help track progress and efficiency. This is where Brevium excels. Unlike other patient communication systems, Brevium’s software integrates seamlessly with BOTH your practice management and vial tracking systems. This approach makes it easy to mine for inactive or overdue patients. This technology arms you with the right tools to keep your patients engaged and on-track with their treatment plans; in fact, our current allergy customers claim the greatest value they see in Brevium is increasing adherence for their immunotherapy patients. 

Brevium’s patented technology coupled with your patient reactivation goals will help ensure your patients are compliant and engaged throughout their entire treatment process, resulting in boosted revenue for your practice and enhanced health outcomes for your patients. 

Contact Brevium to unlock the organic growth potential of your allergy practice. !