Empowering Women’s Health: Utah Valley OBGYN’s 8-Year Success Story with Brevium
Utah Valley Obstetrics & Gynecology (OBGYN) is a premier women’s health clinic whose decades of success have been built upon stellar reputation and word-of-mouth marketing. Practice administrator Joanna Chrisman recognizes that while acquiring new patients and retaining them as loyal customers is crucial for her practice’s business and patients’ well-being, women’s health often takes a back seat as women prioritize the needs of others over their own. “As women, we’re always taking care of other people and don’t necessarily prioritize our own health goals,” explained Chrisman. “There’s always the need to remind women to come in and take care of themselves and their health.” In January 2017, the perfect opportunity to bridge the care gap and reactivate underserved women fell into Chrisman’s lap when a Brevium representative walked into the office offering not only greater returns for the practice, but greater health for their patients.
A Strategic Shift: Improving Care with Brevium
Utah Valley OBGYN initially started with Brevium because of its low-risk, high-reward patient reactivation model. With nothing to lose, the practice enlisted Brevium’s help to optimize their operations and fuel greater returns. One such case of Brevium’s impact was seen in how Utah Valley OBGYN utilized Brevium’s unique data mining capabilities to strategically fill the schedules of their female nurse practitioners with annual patients. By handling preventative exams and screenings, these nurse practitioners allowed Dr. Joseph Glenn—and later, Dr. Julie Grover—to focus their time and expertise on surgeries, referral patients and other high-priority cases. Brevium proved instrumental in this transition, seamlessly filling nurse practitioner’s schedules with the highest priority patients and ensuring they received timely and efficient care.
The Brevium Advantage: Seamless Technology, Outstanding Returns
Over Utah Valley OBGYN’s eight-year partnership with Brevium, Utah Valley OBGYN contacted over 11,000 overdue patients and brought back 2,409 for essential exams, achieving an impressive 33x ROI–$33 returned for every $1 spent on Brevium. By leveraging Brevium’s patented data mining technology, the practice prioritized patients with canceled or missed appointments, abnormal pap results, or overdue annual check-ups. Chrisman credits Brevium’s automation features for freeing staff from busy work and enabling them to focus on patient care, citing how Utah Valley OBGYN has remained loyal to Brevium for its seamless implementation, exceptional returns, and reliability. “Partnering with Brevium has been a game-changer for our practice. It’s not just about the incredible ROI—although that’s been outstanding—it’s about the way Brevium helps us prioritize patient care and keep women’s health on track. Their technology seamlessly integrates into our workflow, freeing up our team to focus on what we do best: delivering exceptional care to our patients,” said Chrisman, highlighting how their Brevium partnership has created a lasting impact—improving patient care, optimizing practice efficiency, and achieving remarkable results for both the practice and its patients.
