Hillsboro Eye Clinic Realizes Incredible ROI After Restarting Brevium in 2023
“Hillsboro Eye Clinic, P.C. has experienced a 58x ROI, meaning they receive $58 for every $1 spent on the software. They have also reactivated 4,564 lost patients across various diagnoses, contributing to keeping the providers’ schedules full and the revenue streaming in”
Shannon Hunt, the HEC office administrator, was on the pursuit to find a recall software that would ease staff workloads and boost practice efficiency. Hunt came across Brevium through an American Society of Ophthalmic Administrators discussion board. Though HEC completed a demo with Brevium’s sales team and loved what the software had to offer, they struggled on the pricing of the product and ultimately went with another solution. Several years later after constant support and software issues with multiple companies that led to numerous missed appointments and consistent gaps in the providers’ schedules, HEC made the call to sign on with Brevium in February 2021.
HEC Realizes the Brevium Effect
HEC found massive success using Brevium’s patient reactivation software after going live in 2021. Initially discovering Brevium while looking for a recall solution, HEC fell in love with the software’s patient reactivation capabilities and how easy it was to get the software integrated with their practice management system. More specifically, Hunt loved how the software practically ran itself, meaning they didn’t have to assign staff to perform manual patient reactivations. Because Brevium’s unique reactivation software identifies inactive patients and employs data-backed automated outreach strategies to bring them back, HEC was able to keep their physicians’ schedules full and their patients compliant with needed treatment.
Despite their success in keeping the schedules filled with lost patients found by Brevium, HEC switched to a less expensive software solution in February 2022. Hunt says the adverse effects were instant. “Almost immediately, our schedules became open again.” After a few months, the next steps became obvious. Hunt explains she met with the owners to re-evaluate the costs and benefits of using Brevium. “Here’s how much Brevium costs and here’s how much it costs you when you don’t have any appointments on your schedule,” said Hunt. “We’re not making as much money as we can if we don’t have Brevium—we’re losing money.” Around December 2022, their providers’ schedules were wide-open and the new recall system they were using that doubled as a reactivation software did not work. At their tipping point, HEC felt the only way to keep their practices busy and prevent patients from slipping through the cracks was to restart with Brevium.
Unlocking Impressive Results After Restarting Brevium
Hillsboro Eye Clinic, P.C. (HEC) went live with Brevium for the second time in January 2023, and the results were immediate. “Our schedules were immediately booked, and our staff hardly had to do anything,” said Hunt. “Brevium does all of the heavy lifting.” Since re-implementing Brevium’s patented reactivation solutions, HEC has experienced a 58x ROI, meaning they receive $58 for every $1 spent on the software. They have also reactivated 4,564 lost patients across various diagnoses, contributing to keeping the providers’ schedules full and the revenue streaming in. Because one of their main reasons for joining Brevium was freeing staff from doing tedious tasks, HEC primarily uses automated outreach methods to contact their lost patients. Employing a combination of autocalls, emails, and texts—with autocalls having the highest conversion rate—HEC ensures their outreach reaches the maximum number of patients.
Moving Forward: How HEC Plans to Grow with Brevium
Recently, HEC started implementing Clearwave’s self-scheduling features into its automated outreach, allowing their customers to schedule with ease by simply clicking a link. Hunt explains that Brevium is the best tool they have for communicating with patients for reactivations and recalls, and all it took to implement this feature into their automated messaging was a quick call with their Brevium account manager. HEC also just had a new physician join the group and looks to Brevium as the quickest way to fill the provider’s schedule. Hunt went on to stress the value that the software brought to the group and how Brevium is the best solution on the market for keeping practices busy and patients compliant. “It’s obvious,” said Hunt. “If anyone wanted to look at the numbers, they could easily tell when we started with Brevium, when we left, and when we started back up again. It’s that obvious.”
