Thriving Tomorrow: Brevium and Schweiger Dermatology Group Cultivate Growth for Success
Schweiger Dermatology Group (SDG) is a practice dedicated to providing the most exceptional and accessible medical, aesthetic, and surgical dermatology plans to patients throughout the Northeast. Since Dr. Eric Schweiger opened his first office in 2010, SDG has expanded to 110 locations with over 400 providers—rapidly becoming the largest dermatology group in the Northeast. In addition to dermatology, SDG has strategically invested in other specialties, including Hair Restoration, Allergy, and Vein, further enhancing their comprehensive approach to patient care.
Opportunities for Growth with Brevium Partnership
With the first dialogue between Brevium and SDG happening years before she joined the company, Chief Marketing & Growth Officer Laura Fink continued the conversation after hearing from Brevium again in 2021 shortly following the COVID-19 pandemic—a time when many practices across the nation were shut down and patients lost out on essential preventative care. As Laura and her team analyzed various growth levers, including improved reactivation solutions, the opportunity became clear: How can they engage patients in a way that is seamlessly integrated into their experience that is both scalable and measurable? Laura says she found the answer with Brevium —a technology that is not only automated with personalization capabilities but remains efficient as they grow.
Recognizing Growth Within the Numbers
Since SDG went live with Brevium, they’ve seen excellent results. From going live in July 2022 to January 2024, SDG contacted over half a million unique patients with nearly 100K returning for an office visit. SDG has experienced an overall reactivation rate of 17 percent. SDG employed a variety of outreach methods to achieve this success, with text/SMS messaging accounting for almost 48 percent of the appointments scheduled through Brevium. The measurement capabilities in Brevium have been essential for Laura as she works to drive company growth and performance, gaining “the confidence to continue investing time and money in the platform.”
“We wanted something that would be efficient as we grow, We liked the BreviumStitch capability to bring in other databases. We wanted something that was measurable, scalable and cost-effective. We also wanted a solution that was highly automated, but also with personalization, which Brevium is continuing to really add to those customization and personalization capabilities—we’re really excited about those.”
“In my role, I am looking for opportunities to build strong use experiences that efficiently create value. The case for Brevium is clear. Impact is measurable and ROI is positive” — Laura Fink, Chief Marketing & Growth Officer
Looking Forward: Unleashing Potential Through Dynamic Partnership
Laura says they’ve run testing control studies to see what happens with and without Brevium and Brevium outperformed the control groups in every instance. SDG is a proud testament to how Brevium’s software can transform even the largest of healthcare organizations. As they continue to partner with new practices and acquire additional providers that come with their own inactive patient pools, SDG intends to implement Brevium at these offices and replicate the immense success they’ve had at their other locations—ultimately, using Brevium’s patented reactivation solutions to realize extraordinary growth.
