Redefining Patient Journeys: The Power of Brevium in Dermatology and Aesthetics
Under the leadership of CEO Joe Atzenbeck, The Clinic for Dermatology and Wellness (“The Clinic”) and its sister company, Pure MedSpa, have established themselves as leading providers of comprehensive dermatologic and aesthetic skin care in Medford, Oregon. The Clinic focuses on medical, surgical and radiation dermatology, while Pure MedSpa specializes in aesthetic treatments—together embodying Atzenbeck’s vision for an integrated approach to skincare. As CEO, Atzenbeck is dedicated to implementing innovative solutions that enhance patient experiences and drive operational excellence. “I’m always looking for opportunities to bring in new revenue lines or identify missing revenue opportunities,” he explained. “But more importantly, from a healthcare perspective, is making sure my patients are having optimal care journeys.” One such opportunity emerged with Brevium, a patient reactivation solution Atzenbeck identified to boost patient retention and elevate care delivery across both practices.
Unlocking Potential: How Brevium Bridges Care Gaps
Atzenbeck had heard of Brevium over the years through various channels, but his interest reignited when mutual connection Trent Renta with Olansky Dermatology shared the impressive returns his practice achieved using Brevium. Inspired by Renta’s success, Atzenbeck saw an opportunity to address a longstanding challenge in medicine: the assumption that providers will always ensure patients know when to return for care. While patients place great trust in their providers, human fallibility leads to missed opportunities for follow-up care. Recognizing the potential to improve patient retention, Atzenbeck leveraged Brevium’s free connection to audit his patient database, uncovering valuable opportunities for patient reactivation. For Atzenbeck, Brevium’s automated solution was a “no-brainer,” offering a reliable way to reach patients, provide continuous care and elevate the standard of service in his practices.
Revitalizing Patient Care: Driving Returns Through Brevium
Both The Clinic and Pure MedSpa went live with Brevium in February 2024 and have since experienced significant returns. In nearly a year, Brevium has reached 11,189 unique patients lost to follow-up, successfully returning 1,293 of them for essential dermatology and aesthetic care. These efforts have resulted in a combined patient conversion rate of 14 percent. Atzenbeck highlights Brevium’s ability to strategically target and bring back patients based on their own unique needs, noting, “The Clinic sees the same number of patients coming back on the schedule from Brevium as they do in referrals sent from referring providers—a significant statistic for our practice.” Additionally, Atzenbeck emphasizes the considerable lifetime value of returning patients, adding, “We know for a fact that there are several patients that have been missing from our schedules for years. To get one person back on the schedule that has not been in for at least a year, there’s immense value to that.” These results not only demonstrate the immediate impact of Brevium’s patient reactivation solution, but also pave the way for an ongoing collaboration to enhance patient health outcomes and drive sustained practice success.
